Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality.
The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today.
In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.
Wish I had a blog when I started life way back in Switzerland! I'm catching up, telling you all about what happened in the past decades and what's happening right now in my life as a fashion designer at the pulse in two of the most exiting cities in the world: New York City and San Francisco, where things come together in art, music, lifestyle, culture, commerce, politics and so much more... I get inspired by all! When I am not writing for this blog, I am juggling the testing schedule and responsibilities as head designer and creative director of the IDILVICE (Although it's pronounced like the rare Edelweiss mountain flower, it certainly doesn't follow strict alpine traditions, in the contrary, it challenges them) fashion label as well as it's young sister brand Elastic Wonder. Are you inspired yet? Can't wait to read your comments and feedback! Email me:
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