shooting 2009

...twiggy mod style for the Nico Velvet Underground Dress...

We just shot the first part of the 2009 collection! Nowadays, in the digital world, one does not have to wait for weeks to see images, but still it takes time to edit those shoots, that understandably increase in quantity :[ anyway, here are a few behind the scenes pics with make up/hair pro Elisabeth, Nicolette Ross as the longest legged model I've seen in a long time and of course Carl Posey, the photographer. Last but not least, Idil Vice, styling and behind the scenes photographer, during the few moments of down time. Enjoy!

...it's getting darker and darker and colder and colder...

...finally the last shot!

...and at last, a deserved dinner chat with drinks in the heated restaurant! Well done guys!

switzerland in nyc

Now, I've been blessed. Truly. To be embraced, as a young woman doing my own thing, by so many. There seams not to be much I can do wrong. Even back in the day, when I suggested that sneakers should be worn with evening gowns or after I said: "the heck with a serious fashion show" and started break dancing on the runway, they still celebrate me, as one magazine put it: "The Most Important Invention After Color TV!" Got to love it!

The Swiss press in particular is always there to put the word out about their Swiss fashion export (me!) and this past Sunday, Switzerland's "People" magazine "Schweizer Illustrierte" or "Switzerland Illustrated", was in NY to find out what I am doing and wearing in 2008...

Here are just a couple of behind the scenes pics, courtesy of Carl Posey.

...photographer herve lecnuff, writer/journalist nina siegrist and idil vice chillin' in front of the NYC skyline after work!

...we've got to do this again, idil...


...o.k. I've got the shot!


...cool pic, herve!

...nina puttin' it down in words...

So get ready for some very exiting picture story in "Schweizer Illustrierte" with - I can't give away too much!! - but here a few clues: An Alphorn in the Meatpacking District, an original Zurich Dirndl in front of Pastis, high heels, colorful clothes and a new version of the traditional "Kitchen-Shoots" with my Hubs!!

heels rising high

It's a natural development. From flats to high heels. Who'd ha' thought?? Come on! We designers and producers of wares need you to buy new things every season, (what did you think we live off??) so since we just about all have acquired just about every type of flat - from ballerina to tap dance loafer - on the planet, there is no more, or little money to be made with it, at least in the coming season, so we decided to instantly make the high heel attractive again... no, not the one you already have in your closet, the classic one you stored since past seasons, but a new and exiting one: incredibly high! We took it so far as to say: we all cannot even walk in them. Don't believe me?

Well, here you go: this is what the sidewalks, steps and corners of NYC looked during fashion week, courtesy of Bill Cunningham.

...very high heels...

...high spikes...

...laced booties...

...glamorous and high...

...sporty height...

...no one looks at the bag anymore!...

...no one looks at the bag anymore!...

...patten leather lace up's...

...and by the way, the hemline goes higher too, just about a foot above the knee or more...

...but, no one can walk in them longer than a few minutes and they got to be replaced by the flats...

...against my initial prognosis, there will be some money made with flats next season...

I think all this is really exiting as the comfortable look has gotten a bit too far in my opinion.