Soon enough the Fall and Winter will come upon us in the State of New York... I wanted to remind everybody and myself to enjoy to be outside as much as we can in the coming weeks... in a few days August is gone by and before we know it it's time to make plans for X-mas and the new Year 2012.... hey but that hurts! I don't even wanna think about that yet... so I will do my best to once again head to the beach, wear my shorts and Summer tops, platform sandals and so on... you should too :)
Friday, August 26, 2011
don't forget, it's still summer
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about IDILVICE
- IDILVICE
- New York, NY, United States
- Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.
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