Yes, I'm full of myself, but I became an instant celebrity after showing my first collection in a fashion show in Zürich, 1995. It was covered by the Swiss National evening news. The Swiss press calls me "The Most Important Invention After Color TV!" This exposure lead to countless endorsements with companies such as Bernina (Sewing Machines), Philip Morris, etc. I was a judge at the Miss Switzerland 1998 competition and was chosen to design the clothing concept for the Swiss National EXPO' 02. Celebrities such as Gwen Stefani and Kelly Osbourne wear my fashion. In NYC, I gained recognition from the largest publications including WWD, Vogue, The Village Voice who called my label "The Best Name Of The Day" after Fashion Week and the New York Times declared: "IDILVICE's collection had the combination of elements that make a fashion audience sit up and take notice". Does it get better? Only The New Yorker article, which named IDILVICE one of the few lines besides Oscar De La Renta and Anna Sui to still be produced in the USA, may top that. Besides being a finalist in the Gen Art Styles 2000 and 2001 show, I have designed a couture collection for Elvis Presley Enterprises in Memphis.
Wish I had a blog when I started life way back in Switzerland! I'm catching up, telling you all about what happened in the past decades and what's happening right now in my life as a fashion designer at the pulse in one of the most exiting cities in the world: New York City, where things come together in art, music, lifestyle, culture, commerce, politics and so much more... I get inspired by all! When I am not writing for this blog, I am juggling the testing schedule and responsibilities as head designer and creative director of the IDILVICE (Although it's pronounced like the rare Edelweiss mountain flower, it certainly doesn't follow strict alpine traditions, in the contrary, it challenges them) fashion label. Are you inspired yet? Can't wait to read your comments and feedback! Email me:
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