sweet anticipation

Past feelings and thought processes can seem unreal, disconnected or simply overrated if looked over years later, have you experienced that?

I am now living and working in these United States of America since the year 1992, well rather, that was when I first put my pretty little feet onto this gravel, it took a couple of years for me to figure out how to live and work here, but putting details aside, it was 1992. That's 17 years ago honey and soon it'll be 18.

So from almost a fifth of a Century ago, here is a picture of me put "en scene" in 1992, a time when I already visited New York once and knew I was going to live there. So it was in sweet anticipation that I made this self portrait. I think it is adorable how much work I put into it, dressed as Wonder Woman - note the apples on my head and the big apple bag - "Just how sweet is it that they call New York the Big Apple?" - must have been what I was thinking...

And you guessed right, that is King Kong in my hand! Handmade by Jack Fäh a fellow from my hometown St. Gallen who was good at these kind of things. All that was missing was the skyline and sure enough I managed to paint that mural... I have a masters in graphic design, in case you didn't know. So yeah, that was done in a snap!

And all this because of a little sweet anticipation about moving to New York City - It's grand!

sick of fashion?

Yes mam, you can imagine it happens that fashion designers have it up to here (over the head) with fashion. Now is Milan Fashion Week and before it was London Fashion Week, Paris Fashion Week has not even started. I am just glad New York Fashion Week was first! I was all energetic for it starting out. Saw a great many shows, including my own and mingled at the best parties in town. Lots of inspiration at the end of a season to go right back to the drawing table and start designing Fall 2010!

Over the course of the last 3 weeks I have become a little numb to the fashion news, sorry to say. That feeling will last for a day or two, then I usually snap right back into it! It's that one bad day per year we're all too familiar with. The quick fall after the long high. Melancholy maybe. But holy cow and thanks goodness: My customers don't wait, they want more designs, new designs, freakin' every day! And I love it. I do. I LOVE what I do. I have a dream job.

I guess I just don't understand why everybody has to come up with new collections at the exact same time, thrown at you all in a span of a mere 3 weeks!? It's commerce. I got it. The season clearly calls for us to buy new clothes now, the ones from last season are no longer fashionable.
You know I don't believe in this. I always wear my old classics, that is what personal style is about. It's about not letting anyone dictate what you wear at what time. You decide.

Oh, let me be grateful to you, for just hanging in there with me, while I freely dispose into cyber space what's on my mind, all these scattered thoughts which may or may not make much sense.... Thanks for just going through this little personal evaluation with me!

Anyway - so no - of course we are NOT sick of fashion just yet and I am confident once the last show goes over the runway and the curtains finally close, the lights are turned off, life goes on. We will come up with our own styles and we might buy a new dress or a coat. It's all up to us.

To my customers: Thanks! I adore my customers. Some of them send me pictures of themselves wearing the clothes they bought, sometimes they look great, sometimes not so great, but it's all good. Sometimes they look just stunning!

...karen and artist tyler jordan...

So to end this season on a really great note, here's the shot of Karen, the original hippie chick in the Woodstock Dress (the absolute bestseller of my season) and Tyler Jordan as Jim Morrison! PEACE.


O.K. I am on to Fall 2010!

susie bubble in ny

...susie bubble in ny...

Heyah! I haven't slept tonight, because I was worried - while feeling slightly excited about the prospects of a 20 inch display iMac with a mighty mouse and a brand new keyboard - that I might have to purchase a new computer this morning, after I discovered - upon my return from the Dress Up Soiree, last night - that my laptop was blank, stuck, gone dark - - - Yikes!

Well, I've managed to get it to work again and so the new Mac will have to wait, oh well! Sigh!

O.K. so what was it like last night? Four words: Susie Bubble in NY.
A bit ahead of time, not fashionably late, I was one of the first to enter the back room at 171 East Broadway and I spoted Jennine Tamm, blogger, entrepreneur, creator of Independent Fashion Blogger par excellence, putting the finishing touches to the table center pieces. You'd come to expect a mogul, if you do not already know her quirky, girlie appearance from the pictures on her blog The Coveted.

...jennine tamm of ifb...

I recognized Susie Bubble instantly, by far the most famous panel member here. She thinks that blogging has reached the peak and says that no one knows what the future brings and it will depend on the bloggers who keep creating content. Why was I surprised to hear her thick British accent??! Well, that was an interesting discovery: we are indeed roaming through blog cyber space daily where we have no personal contact at all and only read about a person, while getting insight into their world. Well, with the fact that I heard her voice and am in the know now of her careful choices of words, I've added another dimension to Susie!

When an attendee pointed out that he never had imagined her to have this casual t-shirt style (he had expectations of the style-savvy blogger) - Susie wore a simple vintage t-shirt dress and flats, although she was sporting a frilly bow tie headband with that - she mentioned, as if excusing herself, that she just came from the shows - which in my book would call for dress up - but maybe as an employee of Dazed & Confused, shows are just work and require comfort in order to do the actual work. Anyway, I was not in a great mood my own self to dress up for this dress up soiree - after all we are heading into the 5th night in a row of Fashion Week and I am glad I have a clean outfit! I thought she best would have sticked to her follow up that maybe her take on casual is different from his.

...everybody wanted a picture with ms. bubble and so did i...

Afterward I had some fun in the bathroom, trying to photograph my outfit... without much luck, I should have asked someone to snap it for me...

... anyway - no hard feelings - but I just felt a bit awkward surrounded by all these bloggers in person (aren't we online networkers?) and thought maybe I like them as bloggers more than in person anyway and so I left Chinatown and the smell of it behind me. I take one advice though, I will stay true to myself and keep creating good content. Thanks for a lovely evening Jennine!

fashion week monday

Since the start of Fashion Week last week I have been running around the city constantly, in heels I might add. Like everybody else I kicked off NYFW with "Fashion Night Out", which I thought was really awesome!

I was chatting with Humberto Leon and Erin Wasson at Opening Ceremony, Selima and Larry at Selima Optique and Derek Lam at Derek Lam. Never in my life have I had that much champagne! Free! Vivienne Tam is now following me on Twitter after I twittered about her generous sale that night. Lots and lots of pictures were taken and I will post them as they are being downloaded, once I get a break here!

Yesterday I showed my Spring 2010 Collection to buyers and press at the Tribeca showroom on Franklin Street. We had a blast! Pictures will follow in the next few weeks...

As a fashion designer AND a fashion blogger is is important to me to cover both of the subjects this week, so tonight, I am very thrilled to go to the Dress Up Soiree an event created around independent fashion blogging, which includes a panel discussion about the world of online fashion and where it’s heading. Followed by a party.


There will be today’s most interesting and stylish authorities in online fashion. Susie Bubble is just one of them.

rockin' print mix puzzle

There are a few magazines I would never throw away (besides the ones that have articles about idilvice in it) if they were the last thing I had to come back for, in case they would not fit in my car when I moved or whatever dreadful situation would present itself that would jeopardize the glorious fact that I own them. These magazines found a very special place in my heart because they had something in particular in them that strikes a nerve and had a major influence on me at the time and later remind me of the fascination I had with it.

One of these glossies (Vogue Italia, 2007) is the one with this Steven Meisel photo spread in it:


Yes, that is right, I will never give it away, you bet! The execution of the images is incredible. Now there is a dazzling puzzle version available at Art + Commerce!

shorts are pants with cut off legs

Duuhh! Yeah, in case you forgot.. but no, seriously, when have you last seen so many people sporting shorts on the street?? Shorts have been shoved to the back of our closets, if they have not been discarded altogether or sold at the last garage sale in the past years. This season you wish you hadn't. Shorts are happening.

Even I (not 25 years young anymore) have been caught wearin' em :O

...at a recent roof top party at the philip starck building on 15 broad street across wall street I sported my light pink canvas shorts...

...at the after party at la esquina: me with model frankie ryder...

It does not really matter what kind of shorts they are as long as the are 'short'.

We've seen all sorts of shorts:




























Enjoy a long weekend in shorts!