sick of fashion?

Yes mam, you can imagine it happens that fashion designers have it up to here (over the head) with fashion. Now is Milan Fashion Week and before it was London Fashion Week, Paris Fashion Week has not even started. I am just glad New York Fashion Week was first! I was all energetic for it starting out. Saw a great many shows, including my own and mingled at the best parties in town. Lots of inspiration at the end of a season to go right back to the drawing table and start designing Fall 2010!

Over the course of the last 3 weeks I have become a little numb to the fashion news, sorry to say. That feeling will last for a day or two, then I usually snap right back into it! It's that one bad day per year we're all too familiar with. The quick fall after the long high. Melancholy maybe. But holy cow and thanks goodness: My customers don't wait, they want more designs, new designs, freakin' every day! And I love it. I do. I LOVE what I do. I have a dream job.

I guess I just don't understand why everybody has to come up with new collections at the exact same time, thrown at you all in a span of a mere 3 weeks!? It's commerce. I got it. The season clearly calls for us to buy new clothes now, the ones from last season are no longer fashionable.
You know I don't believe in this. I always wear my old classics, that is what personal style is about. It's about not letting anyone dictate what you wear at what time. You decide.

Oh, let me be grateful to you, for just hanging in there with me, while I freely dispose into cyber space what's on my mind, all these scattered thoughts which may or may not make much sense.... Thanks for just going through this little personal evaluation with me!

Anyway - so no - of course we are NOT sick of fashion just yet and I am confident once the last show goes over the runway and the curtains finally close, the lights are turned off, life goes on. We will come up with our own styles and we might buy a new dress or a coat. It's all up to us.

To my customers: Thanks! I adore my customers. Some of them send me pictures of themselves wearing the clothes they bought, sometimes they look great, sometimes not so great, but it's all good. Sometimes they look just stunning!

...karen and artist tyler jordan...

So to end this season on a really great note, here's the shot of Karen, the original hippie chick in the Woodstock Dress (the absolute bestseller of my season) and Tyler Jordan as Jim Morrison! PEACE.


O.K. I am on to Fall 2010!

round sunglasses

You all must have seen the John Lennon Poster (Mr. Lennon’s image, in round sunglasses) allover the NYC town, peering at us from subway walls and billboards since May, publicizing a Lennon exhibition at the Rock & Roll Hall of Fame Annex in SoHo. That show ignited requests for round sunglasses at stores around the city.

...john lennon and yoko ono...

The hot eyewear look of 2008 was pretty much defined by plastic Wayfarer knockoffs, garish neon trapezoids often seen color-coordinated with a plaid shirt and sneakers. Or else it was “shutter shades,” those ventilated blinders popularized by Kanye West (that was really too much).

It's 2009 and sunglasses must be round! Why? Only last year round sunglasses were considered square?

...a pair from the linda farrow collection...

Round frames last appeared as a fashion trend about two decades ago. In 1989, when Alain Mikli introduced a thick-rimmed version. One of my very first were Mikli's!

Before that, they were a defining element of hippie style during the 1960s counterculture movement — just about the only time that round glasses could be described as an unqualified fashion hit. Throughout the last century, round glasses have been associated with celebrated architects, literary stars and intellectual thinkers — Philip Johnson, Le Corbusier, Dominick Dunne, Gandhi — almost all of them men and rarely a figure noted for his cutting-edge personal style.

...hippie...

And yet something about the style, as uncommercial as it may seem, has clicked with designers. Or, as it turns out, several things happened at roughly the same time, in 2007 and 2008, that help explain why you are seeing round sunglasses again.

The story of round would not be complete without a nod to the hippies. This year’s Broadway revival of “Hair,” while not exactly fashion friendly, had its first performances last summer at the Delacorte Theater in Central Park. At a preview last May, its cast performed at the Costume Institute gala at the Metropolitan Museum of Art before an audience that included a spectrum of international fashion designers.

...photograph by Mr. Sidibé...

Remember the black-and-white portraits taken in the 1950s and ’60s by the Malian photographer Malick Sidibé, who was given a lifetime achievement award at the Venice Biennale art fair two years ago? That was when Mr. Sidibé, now in his 70s, began to have an unexpected fashion moment. Designers sought out monographs of his work, notably a 2004 edition published by Steidl that conveyed the exuberance of postcolonial West Africa with images of stylish young men and women, many of them wearing incredible sunglasses.

...another Sidibé photograph...

But it was not Mr. Sidibé’s influence alone that set off the trend. John Lennon deserves some credit, too. In July 2007, Mr. Lennon’s name was again in the news when a pair of his wire-rimmed round glasses were sold at auction, drawing bids of more than $1.5 million, the BBC reported, though the final sale price, which was never disclosed, was believed to be far less.

But it also just makes plain sense that round glasses would return because they mesh with other eyewear themes occurring at the moment, like vintage, geek-chic and Hollywood.

This round shape is the most natural shape for designers to embrace and maybe, another signature Lennon style — an upside-down pear shape — would be the next big thing after that?

perfect summer dress

Now maybe you have just like me been on the lookout for the perfect summer dress..?? Something for when I am not in the mood for the trendy shorts... Ummmh,.... I found it! It will be perfect for all the outdoor concerts this Summer, not to mention the hot, humid and sweaty days in the city... of course I'll bring it to the beach too... P.E.R.F.E.C.T.!

John Lennon & Yoko Ono 'Bed-In' peace & love scene, hippie, anti-war protest, photo printed dress by Fashion Rocks.

shorts are pants with cut off legs

Duuhh! Yeah, in case you forgot.. but no, seriously, when have you last seen so many people sporting shorts on the street?? Shorts have been shoved to the back of our closets, if they have not been discarded altogether or sold at the last garage sale in the past years. This season you wish you hadn't. Shorts are happening.

Even I (not 25 years young anymore) have been caught wearin' em :O

...at a recent roof top party at the philip starck building on 15 broad street across wall street I sported my light pink canvas shorts...

...at the after party at la esquina: me with model frankie ryder...

It does not really matter what kind of shorts they are as long as the are 'short'.

We've seen all sorts of shorts:




























Enjoy a long weekend in shorts!

seasons best sellers

Analytics, analytics, analytics!

I have been talking about this handy tool called analytics before: it better be an important keyword in the brain of any e-commerce business owner. Google it! It can spotlight many issues as well as well functioning details on your website, but without going into details - and risking boredom among us fashionistas - here are the worldwide best sellers on idilvicefashionrocks.com, easily pinpointed, thanks to analytics:

The Godzilla Rising Sun, All Over Printed Strapless Cotton Beach Dress! The absolute best seller this season and for good reasons: It's really easy to wear and just so fresh looking! Missed to buy it? Buy it now!



Then, the runner up best seller: The DJ T-Shirt. Well yeah, it rocks! A simple Technics ear phone print around the neckline of this T-shirt did it for many of you, my beloved fashion rocks customers! Are you one of them who missed to buy it? Buy it now!




Last, but of course not least, my favorite: Punk Icon Ian Curtis of Joy Division portrait print on a 100% cotton strapless dress. This dress did so well that I have already designed a version for the Fall Winter 2008 season, an equally comfortable bat sleeve sweater dress... check it out below... wanna be the proud owner of this cool strapless Summer version? Buy it here!


Wanna be ahead of the game? Go this way!


... and come back often ;-)