For Hire

Friday, February 8, 2008

february day in ny (fashion week)

Yes, just so you know Obama is still in the race and has more money that Hillary - watch out!

It's a gray day here in New York and it's New York Fashion Week, Mercedes mind you. As you all know, I do not have a show this year, at least not during Fashion Week. I am preparing for my planned show "Fashion Rocks" in Zurich this Spring/Summer. Here a preview of it:

Now, I don't want to bring NY Fashion Week down, because it is after all one great vehicle to produce sales and promote our honorable businesses. But I don't think, as of right now, that I can benefit enough in order to justify spending that kind money. I need to buy supplies to make new pieces, bid on display mannequins for my new shop, place orders on amazon for reading material about new web technics, send a check to my web designer, etc. etc.

Because - let me tell you how I have been playing the game lately - by opening up my own online shop shortly: decorating my new retail location in Hoboken, NJ and extending my presence in some of the most important "web shopping malls" ebay, dawanda, etsy I am doing a very good living!

The best part of it is I do not have to deal with the overly hard to please and reach fashion buyers (for someone in the business for 12 years that is just demoralizing and soon they be coming to knock on my door anyway) and I figure with this amazing new technology of the wold wide web at our finger tips, might as well take advantage of it! That is also why I have started to take this blog thing more seriously and plan to make it a habit of contributing to it.

My customers love the fact that they get something special that is not readily available and may even be a One Of A Kind (read the article of the JC Report about Luxury Briefing: A Brand New Era. As major brands struggle with reinvention, upstarts are nipping at their heels)!

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.