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Monday, November 10, 2008

shooting 2009

...twiggy mod style for the Nico Velvet Underground Dress...

We just shot the first part of the 2009 collection! Nowadays, in the digital world, one does not have to wait for weeks to see images, but still it takes time to edit those shoots, that understandably increase in quantity :[ anyway, here are a few behind the scenes pics with make up/hair pro Elisabeth, Nicolette Ross as the longest legged model I've seen in a long time and of course Carl Posey, the photographer. Last but not least, Idil Vice, styling and behind the scenes photographer, during the few moments of down time. Enjoy!'s getting darker and darker and colder and colder...

...finally the last shot!

...and at last, a deserved dinner chat with drinks in the heated restaurant! Well done guys!

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.