So yes, I am sure I am not the only one in this situation of having to come up with ways to put a new spin on the business. Besides other things, I am working towards making my products more affordable.
The first things NOT to do is becoming cheap on the materials or loose the nice packaging, or - heck no! - start to deliver staggering quality. NO!!
I get irritated when I hear how companies try to swindle a couple of cents on their customers by sneaking smaller packaging with less content for the same old price or put padding between meat patties to make it look like there is more...
I am trying to do something that may also help the very dry job market and by the responses to my ads for seamstresses, I can say for sure that there is a lot of demand for jobs right now. You may say: "But if there is no business why add jobs?" By adding more work force, I produce more in less time and the cost goes down. Plus, if well done, I have more time to invest into equally important and sales driving strategies such as ideas for marketing etc.
You read this, are an exceptional seamstress and looking for a job? Apply for an interview now!
It's just great to be able to pick and choose the absolute best person for the task. Employees are in addition more careful of how they work and don't allow themselves to be late or otherwise inefficient. That all will result in lower prices of Idil Vice clothing.
I am going to have a few interviews in the next few days... we'll see how it goes!