For Hire

Monday, March 9, 2009

the new yorker

On newstands worldwide now:

Read the article Patricia Marx, On and Off the Avenue, “Made in U.S.A.,” The New Yorker, March 16, 2009, p. 64 featuring Idil Vice's collection "Fashion Rocks".

ABSTRACT: ON AND OFF THE AVENUE about buying American. What does the label “Made in the U.S.A.” mean, anyway? According to the FTC, it designates that “all or virtually all” of the product and its components were made in the fifty states, D.C., or any American territory or possession. Where else to begin the search for indigenous stuff but at Lord & Taylor, the first major emporium to spring up on Fifth Avenue? The retailarchy Bloomingdale’s has yet to go multinational. Mentions St. John Knits. What could be more American than Early American furniture? Shakers who can’t afford Shaker can acquire dovetailed pieces for their meetinghouses at Thos. Moser Cabinetmakers (699 Madison Ave, at 62nd St). Simon Pearce’s eponymous emporium (500 Park Avenue, at 59th St) has for decades specialized in glassware, ceramics, and sundry other breakables, most of them handmade in the company’s workshops in Vermont and Maryland. In 1950, nearly a third of employed Americans worked in factories. Today, it’s about ten per cent. Mentions Sephora, Guitar Center, Kaufman’s Army & Navy, American Apparel, An American Craftsman,, American Girl Place, Anna Sui, Oscar de la Renta, Fresh Meat, Lingo, Idil Vice, Jacques Torres, Kee’s, The Container Store, and Dave’s New York.

"If you can't be a rock star, you can at least wear one on your chest. A Swiss-born New Yorker named Idil Vice designs cotton jersey clothing silk screened with large images of pop icons. They are cool, but do you dare to have David Bowie staring out from the front of your strapless dress? Or Elvis on your high-waisted skirt, with tulle and petticoat attached? Or Billie Holiday posed on your goth bell-bottoms? ( $98.95, $400 and $269.)"


Roman Elsener said...

great to hear the good news and to find your blog! stay in touch,

idil vice said...

Hey Roman - merci for the comment! Yeah, it's great news :-) I really like that profile photo of yours - rocks!! Hope to see you soon in the big apple somewhere...

Sophia Webber said...

Congrats Idil Vice! I love your designs!


My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.