For Hire

Wednesday, May 26, 2010

hippie summer fashion

Yes, I said I was real busy lately and had no time to write... je m'excuse! Nowadays in this economy it's no joke and if one wants to survive he or she better invests a damn large amount of time and sweat into the business. This blog is part of that business, but I admit: it's not priority. I just really love to write and talk about my business so I do want to continue posting when the time allows...

So, right now 2 of my main Bernina sewing machines are in for a tune up (as always in Spring, but one of them has an issue most likely bigger than a regular service can take care of, so I am just hoping my mechanic can take care of it sooner rather than later :/ and weirdly still today, after all these years, I am shocked to see empty tables when I walk by the sewing work space. I am simply not complete without these incredible tools. Well, hopefully there won't be any pressing fashion matters before Memorial Day... But, it's not all bad, because I do have some time to blog now!

I wanted to show you some of the images from our new Spring photo shoot. You'll see, my hippie inspiration continues... Jimi Hendrix on a fringed kaftan and a super hippie Madonna on a woven jacket! O.K. here we go: a couple new pictures from our Spring campaign:

NYC model Jessica Calle in the Madonna (Celebration) Woven Jacket, photo by Carl Posey.

Jess with guitar rockin' out in our purple Jimi Hendrix Kaftan Dress, photo Carl Posey.

So all you really have to do is slip on one of these, turn on the music and relax. Enjoy Summer time! If you are more into skirts, you'll digg our One-Of-A-Kind pleated minis or our fabulous floor length hippie patch work skirts... their all in our New Arrivals category.
O.K. guys and girls, stay tuned for more hippie treats this Season!

And "pssst", I 'm not really supposed to tell you yet, but in one of the next posts, I'll put the spot light on Zimmermann & de Perrot, a Swiss theater troupe which is really good. They had their US premier here in NYC earlier this month. Because Zimi (Martin Zimmermann) and Dimi (Dimitri de Perrot) are both friends and we were roommates in Zürich more than 20 years ago, I was invited. So you'll get the inside scoop and you'll see some images (with ballet dancer Mikhail Baryshnikov) from their NYC photo shoot with photographer Carl Posey.


tracee morton said...

LOOOOOOOOOVE the Madonna jacket! Very well done!

jiyapatel said...

I liked your comments on Indian ethnic outfits. Recently I visited a site and I am thrilled to see their collection it's simply awesome. See Indian ethnic outifts at kaneesha, it's worth visiting.


My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.