For Hire

Wednesday, June 9, 2010

reality check

And so here it is, the new Star Trek clothing category shop banner! It's been a long process and as always interesting to see what comes out after all the work. Post conception, make up, hair styling and shoot, pictures are cropped and graphics are added. And suddenly there it is, gracing the shop! It is a great experience for a designer to see their clothing on a real person, far away from the mannequin that it's been fitted on, not to mention the impression of an initial sketch. A picture teaches you a lot about a garment and its fit and purpose and a final photo shoot definitely belongs to the process of fashion making. To see your clothing on models moving over the runway is an equally satisfying and eye opening experience for a designer. One that makes you better in your craft over time. Because you'll start to design with the end picture in mind, you are concerning yourself with the 'big picture" early on. You may even already think about pairing it with other garments and all this preoccupation will undoubtedly lead to a better end result and concept, if you will.

...Jessica Calle wearing the Mr. Spock Peplum Skirt by IdilViceFashionRocks, photo by Carl Posey...

We have to keep in mind that photos communicate. Pictures can sell something for example, but not only that, they can be helpful to a designer in many other ways too. Once a piece of clothing is worn by a model it says a lot more about itself then if it would be on a hanger or laying flat. You can see proportions and fit and the visual even gives you ideas about how to wear a certain piece. So yeah, definitely go ahead and take lots of pictures... my advice is to have a professional photographer take them (you've got plenty of other things to worry about during a shoot), because they have an understanding of light and proportion as well as location and concept, trust me: you do want that taken care of. After all,these photos are also going to serve you as an incredible souvenir from the past.


My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.