For Hire

Monday, July 4, 2011

happy 4th of july!

July is my birthday month and frankly probably my favorite in the year :) The weather is at it's best and the warm sun (please use SPF sun protection like I do) makes everyone smile and have a blast... it is yet again time to spend outside in a circle of friends on the many priceless NYC rooftops! Well, as you see, I am ready for the fireworks show later on tonight, so please: Bring 'em on!

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.