For Hire

Wednesday, April 30, 2008

printed matter

Get ready for some seriously chic printed matter!!!

idil vice fashion rocks items will be accompanied by all kinds of limited edition printed matter of the newly concepted 2008 ad campaign by "ueber" talented photographer Carl Posey. Labels, postcards, posters, hangtags, print ad's, etc. Below a sample of what's to come...

Depicted here, on a late night in NYC's Meatpacking District, idil vice wearing her own Jimi Hendrix Hoodie and her Keane Soldier printed tunic, paired with silver spandex leggings by American Apparel.

I would like to give a shout-out to the renowned Restaurant Florent (just across the fabulous mural depicted in our campaign), a long appreciated French Diner who served early breakfast, (you risked to be spoiling the party to show up here before 4AM) to countless night birds throughout the 1980's and 90's.

It is sadly closing it's doors and serves it's last Eggs Benedict on Saturday, June 28th, 2008. If you can, pay tribute to this NY institution, yet another one disappearing, making way for the commercialism controlling the Big Apple. Au revoir!

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My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.