For Hire

Friday, April 25, 2008

sewing machines are back in fashion

JC Reports most recent newsletter contains an article from Telegraph UK about the comeback of sewing machines - not that I ever thought they were out of fashion, as they generate my income over the past decade! What would I do without them??!

Sewing machines are back in fashion:

Environmentally conscious women are buying more and more sewing machines as they turn their backs on disposable high street fashion in order to "make do and mend", according to retailers.

It has put the boom down to an increased awareness of social and environmental issues and the desire to stand out from the crowd. The chain described the revival as a backlash against a "throw-away" society.

Woolworths reported a similar trend, with its sewing machine sales growing by 258 per cent between 2006 and 2007, but offered a different explanation for the increase.

A spokesman said: "We think it's down to more home economics classes being taught in schools, the increasing popularity of fancy dress parties and the death of the high street tailor."

Reports of a sewing machine revival come ahead of Alternative Fashion Week, which starts tomorrow in London.

Josie Nicholson, founder member and project manager of the Ethical Fashion Forum, said: "Fast fashion has meant consumers have lost some of their individuality but customising your own clothes means you can create your own unique style."

Wow, "yeay" I'd say, "this is the spirit"! Maybe this new found interest in the crafty side of ones personality is also being somehow related to the equally recent found ability to be able to independently sell carefully handy-crafted goodies over the internet and is probably being promoted to originally creative individuals by the popping-up of yet more e-shops and - malls all over the world? Whatever the reason for this comeback- it is a great development!

Although I still swear on my Bernina. It's the best sewing machine in the world and I do NOT recommend any other, especially for home use. (I wish they'd finally made their embroidery elements be compatible with Macintosh however!!) Designers do RARELY use Microsoft. We design on Mac baby.

I'll attach one of my old pics (once I dig it out of my vast archive of deteriorating press clips) of when I received my "Artisa", which was sponsored by Bernina, back in 1998 - or was it 1997? - all I remember it was a X-mas present. Hope this advertising will lead to an upgrade to the newest model "wink", "wink"!

But honestly, a revolution should be on the calender! What is going on in this world? We all damn near look alike and destroy the planet by doing so - how stupid! Death to all China made garbage fashion. I like Uniqlo, sorry! Yeap, a contradiction and some may call me a hypocrite.

There is however a need for casual pieces at low prices in tough economies and that is why we frequent a store like this, but it does not mean we have to live by them and hopefully one completes his basic look with individual pieces made somewhere locally or like this post is trying to suggest hand made by yourself! Try it! I'll supply knowledge and advice in case you need it! Let's bring manufacturing back to the US.

Long Live Individuality! Go get your own machine and fix your style up and make a mark! It's about damn time!

1 comment:

Rollergirl said...

Hello there, I came straight over to check you out! I wish I could sew but I haven't even got the patience to thread the needle. quite nice that other people are learning the skill though...I think I'll stick to writing about it ;)


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Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.