For Hire

Tuesday, April 8, 2008

swiss press

Below is the current weekly issue of Anzeiger, the magazin of the Eastern region of Switzerland, which includes my hometown and Kanton St. Gallen. I am especially proud of this article (It's all about me!!) because during all these years in the fashion business, I was reminded and learned, again and again, that St. Gallen, besides being one of the most beautiful towns in the world, is also the place of origin of the most pricey and highest quality fabrics in the entire world!

"This one is expensive, it's Swiss!" I hear from countless fabric dealers in NYC's Garment District. And whenever I came across a piece of Swiss fabric, it was true: The do not compare to anything. They are smooth, crisp and mostly detail oriented.

Some of the most regarded St. Gallen textile firms are Jakob Schlaepfer, Bischof Textil and more..

Examples of Haute Couture designs by Jean Paul Gaultier and others using Jakob Sclaepfer textiles from St. Gallen.

Can you imagine that I, growing up there was not aware of this world famous export? It shows in a way the character of the people in St. Gallen and maybe in the rest of Switzerland as well: The got it, but they don't flaunt it! Well, it's served them well so far and they have been the quiet leader in all things design and manufacturing.

1 comment:

Colleen said...

Good for you! This is all so fantastic!

Idil, I am SO PROUD to own some of these pieces! you are a true talent!!

Colleen Thompson,
Nashville, TN


My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.