For Hire

Tuesday, October 7, 2008

switzerland in nyc

Now, I've been blessed. Truly. To be embraced, as a young woman doing my own thing, by so many. There seams not to be much I can do wrong. Even back in the day, when I suggested that sneakers should be worn with evening gowns or after I said: "the heck with a serious fashion show" and started break dancing on the runway, they still celebrate me, as one magazine put it: "The Most Important Invention After Color TV!" Got to love it!

The Swiss press in particular is always there to put the word out about their Swiss fashion export (me!) and this past Sunday, Switzerland's "People" magazine "Schweizer Illustrierte" or "Switzerland Illustrated", was in NY to find out what I am doing and wearing in 2008...

Here are just a couple of behind the scenes pics, courtesy of Carl Posey.

...photographer herve lecnuff, writer/journalist nina siegrist and idil vice chillin' in front of the NYC skyline after work!

...we've got to do this again, idil...

...o.k. I've got the shot! pic, herve!

...nina puttin' it down in words...

So get ready for some very exiting picture story in "Schweizer Illustrierte" with - I can't give away too much!! - but here a few clues: An Alphorn in the Meatpacking District, an original Zurich Dirndl in front of Pastis, high heels, colorful clothes and a new version of the traditional "Kitchen-Shoots" with my Hubs!!

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My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.