For Hire

Sunday, February 22, 2009

back to the 80's again?

The week is over and what remains is a lot of impressions. Our sales meetings went well and I am looking forward to a pretty good season ahead. During the shows, good design won the votes and I basically liked everything that was optimistic!

There were a lot of vintage looks on the runways, 80's especially (just have a look at Marc Jacobs collection, or Michael Kors's), the big shoulders, punk hairstyles, club wear, day-glow colors, asymmetrical cuts, etc. The regular Joe's on the street were mostly dressed in decent shades of grey..??! What a contrast! A disconnect maybe?

I thought these 2 bystanders went into the prognosed direction and had a pretty authentic style:

And here a very last impression from the tents...

...see you in 6 months!

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.