For Hire

Monday, June 15, 2009

in almost just a pair of my favorite underwear

The wonderful world of old pictures from the past! Ah, the nostalgia! The proof of life happening!

I think I told you about the boxes full of magazines and pictures that I have stored. Yes, there are days when I have to fulfill the difficult and exhausting task of finding something in those vast archives and - once I get over the first annoyance of the fact that I must face it nonetheless - I stumble over old pictures and other keepsakes... and all of a sudden my heart starts to beat a little faster. My life in pictures, long forgotten, before me...

It's been a while that I have been thinking of posting some of these pictures on my blog, to kind of showcase the evolution of my own personal style and what might have been inspirations for the idil vice line, but before I have them all scanned it will take some time and so I thought I share them as they become available.

Here is one I found of myself in just a pair of my favorite Calida underwear and a sequined idil vice top from years back...

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.