For Hire

Thursday, June 18, 2009

pre-computer workspace

Another picture from the past... how can I tell?

...on my work table in my apartment in Zurich circa 1991...
photo by Chrigel Braun

Well, while I already seem to be a rock 'n' roll junkie (I have a Suzi Quatro in silver leather body suit poster), my now ever so present laptop is missing in this shot and where is my cell phone, my ipod??!
Plus, I'm still smoking "Parisienne Mild" Cigarettes (A Swiss cigarette brand of British American tobacco) and what about that Heintje poster??! I forgot about Heintje in the meantime, but I am just reminded that he is a cult figure in Europe, at the very least in Germany.

Get a taste of Heintje! It's "Kitsch" as one would label it in Germany.

And yes, I hate to say: that cool 70's hippie leather jacket (purchased at the Bangkok Weekend Market, I'd say it's the very best in the world) does not fit anymore (come on, it was tight then!) - my bad - it would be right on target this season!

There are other indications of times past, such as the corner of the Adriano Celentano movie poster "Innamorate Pazzo" starring Ornella Muti. Hillarious!

Get a taste of Italian Comedy!

I was not a fashion designer yet and working as a graphic designer (my original masters degree) for the Ad Agency Young & Rubicam in Zurich. We were still ordering text, cut and paste it with 3M spray can glue (also on the table) and then took a repro photo. This process is so old school, unimaginable today! But that's all we knew and I loved it...

Now it's time I go check my email, which undoubtedly must have come in while I was re-searching the past.


Anonymous said...

Yeayyy! Heintje! So cool!!

Brandy Shaloo said...



My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.