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Thursday, January 14, 2010

the future of fashion

I am currently partaking in a great discussion on Linkedin about the future of the fashion market:

Is today's fashion consumer driven more by discounts or does unique, quality product still have a chance to sell at regular retail prices?

With fashion retailers and wholesalers dealing with a difficult global economy, increasing the challenge to move inventories, have they educated the consumer to seek out or wait for "the deal" and only buy off price, or is it just that there isn't much exciting being offered to entice consumers to spend at regular prices?
In today's fashion market there are more brands than ever before, but you could probably count on two hands the number of truly unique styles being created and offered by most brands.
It probably doesn't help that most brands are available at places like Century 21, TJ Maxx,, etc. for up to 75% off...all year long.
Have fashion brands and retailers created this dilemma?

Read all these interesting comments and comment yourself - I did!

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.