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Saturday, January 30, 2010

one female designer in a man's world

Men's fashion is on! Even I have just announced the launch of the Fashion Rocks Men Collection. Men's fashion - and woman's by the way - is dominated by male designers, that is a fact. It's therefore all the more refreshing to see my feminine self featured among some high profile male designers such as Jean Paul Gaultier, John Galliano, Paul Smith and Kenzo in this People Magazine type Swiss National TV show from just a couple of days ago. See for yourself:

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.