For Hire

Friday, September 25, 2009

sick of fashion?

Yes mam, you can imagine it happens that fashion designers have it up to here (over the head) with fashion. Now is Milan Fashion Week and before it was London Fashion Week, Paris Fashion Week has not even started. I am just glad New York Fashion Week was first! I was all energetic for it starting out. Saw a great many shows, including my own and mingled at the best parties in town. Lots of inspiration at the end of a season to go right back to the drawing table and start designing Fall 2010!

Over the course of the last 3 weeks I have become a little numb to the fashion news, sorry to say. That feeling will last for a day or two, then I usually snap right back into it! It's that one bad day per year we're all too familiar with. The quick fall after the long high. Melancholy maybe. But holy cow and thanks goodness: My customers don't wait, they want more designs, new designs, freakin' every day! And I love it. I do. I LOVE what I do. I have a dream job.

I guess I just don't understand why everybody has to come up with new collections at the exact same time, thrown at you all in a span of a mere 3 weeks!? It's commerce. I got it. The season clearly calls for us to buy new clothes now, the ones from last season are no longer fashionable.
You know I don't believe in this. I always wear my old classics, that is what personal style is about. It's about not letting anyone dictate what you wear at what time. You decide.

Oh, let me be grateful to you, for just hanging in there with me, while I freely dispose into cyber space what's on my mind, all these scattered thoughts which may or may not make much sense.... Thanks for just going through this little personal evaluation with me!

Anyway - so no - of course we are NOT sick of fashion just yet and I am confident once the last show goes over the runway and the curtains finally close, the lights are turned off, life goes on. We will come up with our own styles and we might buy a new dress or a coat. It's all up to us.

To my customers: Thanks! I adore my customers. Some of them send me pictures of themselves wearing the clothes they bought, sometimes they look great, sometimes not so great, but it's all good. Sometimes they look just stunning!

...karen and artist tyler jordan...

So to end this season on a really great note, here's the shot of Karen, the original hippie chick in the Woodstock Dress (the absolute bestseller of my season) and Tyler Jordan as Jim Morrison! PEACE.

O.K. I am on to Fall 2010!

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.