For Hire

Friday, September 25, 2009

sick of fashion?

Yes mam, you can imagine it happens that fashion designers have it up to here (over the head) with fashion. Now is Milan Fashion Week and before it was London Fashion Week, Paris Fashion Week has not even started. I am just glad New York Fashion Week was first! I was all energetic for it starting out. Saw a great many shows, including my own and mingled at the best parties in town. Lots of inspiration at the end of a season to go right back to the drawing table and start designing Fall 2010!

Over the course of the last 3 weeks I have become a little numb to the fashion news, sorry to say. That feeling will last for a day or two, then I usually snap right back into it! It's that one bad day per year we're all too familiar with. The quick fall after the long high. Melancholy maybe. But holy cow and thanks goodness: My customers don't wait, they want more designs, new designs, freakin' every day! And I love it. I do. I LOVE what I do. I have a dream job.

I guess I just don't understand why everybody has to come up with new collections at the exact same time, thrown at you all in a span of a mere 3 weeks!? It's commerce. I got it. The season clearly calls for us to buy new clothes now, the ones from last season are no longer fashionable.
You know I don't believe in this. I always wear my old classics, that is what personal style is about. It's about not letting anyone dictate what you wear at what time. You decide.

Oh, let me be grateful to you, for just hanging in there with me, while I freely dispose into cyber space what's on my mind, all these scattered thoughts which may or may not make much sense.... Thanks for just going through this little personal evaluation with me!

Anyway - so no - of course we are NOT sick of fashion just yet and I am confident once the last show goes over the runway and the curtains finally close, the lights are turned off, life goes on. We will come up with our own styles and we might buy a new dress or a coat. It's all up to us.

To my customers: Thanks! I adore my customers. Some of them send me pictures of themselves wearing the clothes they bought, sometimes they look great, sometimes not so great, but it's all good. Sometimes they look just stunning!

...karen and artist tyler jordan...


So to end this season on a really great note, here's the shot of Karen, the original hippie chick in the Woodstock Dress (the absolute bestseller of my season) and Tyler Jordan as Jim Morrison! PEACE.


O.K. I am on to Fall 2010!




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about me

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New York, NY, United States
Yes, I'm full of myself, but I became an instant celebrity after showing my first collection in a fashion show in Zürich, 1995. It was covered by the Swiss National evening news. The Swiss press calls me "The Most Important Invention After Color TV!" This exposure lead to countless endorsements with companies such as Bernina (Sewing Machines), Philip Morris, etc. I was a judge at the Miss Switzerland 1998 competition and was chosen to design the clothing concept for the Swiss National EXPO' 02. Celebrities such as Gwen Stefani and Kelly Osbourne wear my fashion. In NYC, I gained recognition from the largest publications including WWD, Vogue, The Village Voice who called my label "The Best Name Of The Day" after Fashion Week and the New York Times declared: "IDILVICE's collection had the combination of elements that make a fashion audience sit up and take notice". Does it get better? Only The New Yorker article, which named IDILVICE one of the few lines besides Oscar De La Renta and Anna Sui to still be produced in the USA, may top that. Besides being a finalist in the Gen Art Styles 2000 and 2001 show, I have designed a couture collection for Elvis Presley Enterprises in Memphis.