For Hire

Friday, October 2, 2009

age in fashion

Yeah, I know! Age does not fit fashion, just as overweight doesn't. At least that is what the media says or seems to be saying. So be it. As a woman in fashion I just hope I don't have to do handstands like Betsey Johnson to be cool later in my life. Or only if I get a real kick out of it! Anyway, I won't bother you with my opinions just have a look at this:



Hey, I am not suggesting that 40 is the new 20! But maybe attitude, home cooked and home grown food, exercise, red clothing and just a little bit of stress matters? Thanks to Carl who made me sit between these smoking adolescent girls in the Meatpacking District, I know now that a little comparison helps to figure things out! At least for now. But relax, just be who you are! I am just going to be who I am.




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about IDILVICE

My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.