For Hire

Monday, February 1, 2010

dressing for cold weather art by carl posey...

The temperatures have been at their lowest that I recall the past few weeks. Arctic air such as I don't even remember ever having felt in Switzerland, except maybe way high up on the ski slopes in the St. Moritz mountain region, while in downhill motion. Maybe. For these weathers I have my goose down duvet style coat which - let's be honest - is a bit ugly. Warm but ugly. At the least it's not flattering. So instead of wearing it out on a chilly Friday night, I will pile on layers, layers and layers instead to make warm my stylish Marithé François Girbaud nylon coat which I bought for $2000 a couple of years back.

...idilvice in front of new wall art in the meat packing district, photo by carl posey...

It's not a solution, I know. I guess I will have to invest in a beautiful goose down coat next time around, it's the only thing I would consider weatherproof in this type of weather. There is a warm parka from North Face for $299 - which I considered - but there are way too many people that choose it and I can't simply ride the same wave as all of them. My eclectic fashion designer heart can't cope with such mass and simply won't allow it. Yeap. That's the kind of stuff I wrangle with.

Your sharp eye has detected it. I am standing in front of the same wall we recently shot some Madonna fashion at. Yes. It's the same wall - Madonna is still peeking out from underneath - except that new art has taken over the Madonna Celebrations advertising. And you guessed right, we took some more photos in front of this John Lennon themed piece. It's coming up in one of the next posts, so stay tuned and warm!

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.