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Tuesday, November 24, 2009

just another day in new york

Just another inspiring day in New York, that is. Yeap I'm back from Vegas in New York... but what happened to the beautiful weather when I left? Today the city reminds me of the cloudy, rainy days of Switzerland... wewh! Whatever. I am trying not to look out the window today and just go have fun making some new things then....

...sometimes ny looks like this...

As I now descend onto my colorful table of contents - literally - my mood gets an instant lift! I love the way fashion inspires, frankly just the color of a garment or the texture of a jacquard can change ones perception. That's how powerful fashion is.

I always thought that through dressing one best expresses him/herself, because of fashions power to inspire and it's ability to transcend moods and perception. You can basically be whoever you want!

It's kind of tough though too, just due to the fact that you can't escape it! Even if you dress like you don't care, this will transcend into how you are perceived. So basically you have to think about it. You have a choice to dress to impress or dress to express.

Oh, and see, I forgot all about the weather! By now the sun is peaking through the clouds : ) So be mindful of how you dress and enjoy this day!

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.