For Hire

Tuesday, December 15, 2009

holidays à la swiss miss

...martina struck pictured with her alphorn and idilvice in the meat packing district on a recent photo shoot for schweizer illustrierte (switzerland's people magazine)...

Correct. Martina and I, we're both Swiss misses. We found each other here, far away from our homeland, by chance and due to the fine ear and thanks to the good old American forwardness of my hubby Carl, who instantly recognized Martina's Swiss accent - unmistakably standing out - and said "Grüezi!"

So we learned that Martina is not only Swiss, she even owns an Alphorn and knows how to play it. Well, that's an understatement! Being the president of the International Alphorn Society, which mission it is to enrich lives by providing opportunities to develop and encourage a greater appreciation of the Alphorn though instructions and performance, Martina Struck, together with her production staff, arranged a booklet containing sheet music of the most beautiful melodies of the season for the quartet with some duet opportunities. This collection of European/American Christmas/Chanukah songs is believed to be the first of its kind.

So there you go - Swiss miss or not - check out how holidays blend with Alphorns in this repertoire, or download some Alphorn tunes.

...alphorns rock! martina with alphorn dressed in a traditional zürich uniform (zürcher tracht) and idilvice in a rolling stones dress from the fashion rocks collection...

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New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.