For Hire

Tuesday, December 29, 2009

my 2009 tribute to that taco bell dog

At the end of each year, tributes are usually paid to the ones that passed away or the few who did something ground breaking. As always, there are many things to be remembered about 2009, but - understandably - I didn't want to go through all of it here... Now, I previously stated that I am not in particular a dog lover or anything, but there are a rare couple of times when I talk about dogs, cute ones that is. So at the very end of this year 2009, my tribute goes to Gidget, that tiny dog famous for appearing in all the Taco Bell commercials - yes, he's dead.

Gidget - think gadget - appeared a few times on IdilViceFashionRocks clothing (the pictured Taco Bell Sweater below unfortunately has long sold out and is indefinitely out of print) because I felt he rocked, in some ways... He was cute as heck wasn't he? Or she, excuse me.

...idilvice wearing the taco bell sweater with gidget as a mexican revolutionary in a beret...
...all these incredible photos are by carl posey...

Althought Gidget had a few stand-ins during his modeling years, we loved him because he was a Mexican revolutionary wearing a beret or a bandido wearing a sombrero. His advertising catch-phrase was "¡Yo quiero Taco Bell!" ("I want Taco Bell!" or "I love Taco Bell!")

Gidget grew popular, so much so that toy figures of the dog were produced, and "Yo quiero (X)" became a recognized piece of pop culture. The dog also started another catch phrase: "Drop the chalupa!" Wewh - I almost started eating that stuff after that, honestly.

This dog even had a noted crossover with my favorite monster in the 1998 Godzilla film! Anyway, not sure if Gidget ate that Taco Bell stuff herself but on or around July 21, 2009 he was euthanized after suffering a massive stroke. Oh... he was only 15 years old. But hey, we had him!

R.I.P. Gidget!


lisa morton said...

Oh so cute!!

Montserrat said...

You just look so fabulous as always idil!

Fashion Allure said...

This is long long skirt.


My photo
New York, NY, United States
Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.